UX Design Projects
Description
NASA is a nostalgic company that has contributed to the many advancements in space exploration, but over the years, the younger generation, Gen Alphas, have lost touch with space exploration and their interest with NASA. Through NASA Plus, our kid-oriented platform, we allow space exploration to be easily accessible to Gen Alphas and allow space exploration to be broken down into a more fun and interactive way.
Overview
This was a junior-studio project and we were working in groups of 4-5 to find a nostalgic, traditional company that has become out of touch with the modern world and find a way to bring them back into the light of today's society. After many different brainstorming sessions, we found that NASA's mission has changed over the years causing them to contribute to space exploration in different ways, but without much of the public knowing about this change.
After diving more into our primary and secondary research, we found that the younger generation, Gen Alphas, have a lack of understanding or interest of space exploration, let alone who or what NASA is. Over 10 weeks, we conducted research with kids from 3rd-5th grade, talked with NASA professionals, and developed a new way for the younger generation to stay in touch with NASA's space exploration breakthroughs.
Research
Throughout our 10 weeks, I assisted with the research portion of the project by creating interview scripts, interviewing students and professionals, and breaking down the research into digestible, actionable insights. I also assisted with creating the brand identity and AI character creation, Cosmo, for our project in order to appeal to the younger audience, but still keep NASA's nostalgia.
Solution
At the end of 10 weeks, we created a tablet oriented platform made for kids that implements an interactive AI character to answer all of Gen Alphas curious questions. Although this platform is targeted towards a more younger audience, the platform transforms the current NASA content into more digestible information which allows all ages to look into if interested in NASA's mission and space exploration.
