At the start of this project, we were given a specific amount of dimensions and space to work our trade show booth into as well as figure out a particular layout for the booth. I chose Ray Bans due to the popularity of the brand during the time and the way they were creating innovative technologies within their glasses.

I started with creating regular booth with the products set out to try, and for innovation, there is a large screen where you can build your own sunglasses and they have different try on stations to find your best fit. There is also a second floor to have a more personalized experience with the brand about your glasses. There are also different accessibility features, such as an elevator to get to the second floor and the tables being spaced out for wheelchair accessibility.

I then took all of these models into Keyshot and placed the trade show booth into different environments with different lighting, angles, and shots to showcase the innovation and creativity of the RayBan brand.

At the end of 10 weeks, I learned how you much you can do to transform a space, how efficient working with the brand identity and products is rather than trying to change the company's look, and how important accessibility features are.