At the beginning of this project, I wanted to go down the route of athletic wear or more trending clothing, but there was already plenty of clothing catalogs to shift through due to the popularity. Then, I conducted research on clothing brands that are popular, but I have not necessarily heard of among my generation or the younger generation, which is where I dove into more research about Eddie Bauer, especially since I have only heard of the company through my parents.

After researching and learning more about Eddie Bauer, I focused on showcasing all ranges of audiences rather than just targeting the older generation that likes the outdoors with a holiday season theme to make the the project relevant to the present time as the project was being completed close to Christmas. I sketched and designed a few basic spreads, developed a spread layout, and printed it out.

In the end, I learned how important double-checking your work can be, especially when you have to print out a physical copy of your project, as well as learning how to pick and choose important details or information to showcase rather than trying to showcase everything.